Meet our new Head of Activation
Meet our new Head of Activation
Jakob Antti is the new Head of Activation at Retail United. He will be responsible for business area Activation, the largest within Retail United with nearly 200 employees across the Nordics.
Most recently Jakob acted as Nordic Field Sales Manager at Sony Nordic and has previously worked as Area Retail Manager and been responsible for Sony’s Nordic training program. Jakob has broad experience within recruitment, staffing and retail.
“I’m equally humbled and excited to take on the role as Head of Activation here at Retail United. We have a fantastic workplace on which we constantly show commitment and extremely hard work. Retail United stands for something real and unique. It’s truly something special.” says Jakob.
Through the business area Activation, Retail United ensures that the clients are successful at the point of sales by transforming objectives and strategies into concrete actions. The core is a large organization of retail sales experts supported by an experienced management team. For those of our clients that operates beyond the nordic borders (i.e. Sony and Nespresso) we work with local presence and high knowledge of the local market.
“I’m thrilled to announce that Jakob Antti have accepted the role as Head of Activation” says Andreas Broman, CEO Retail United. “The pandemic turned our industry upside down and looking forward we see more temporary assignments and stores on top of our ongoing sales assignments. We have significantly more clients today that deal with events, pop-up stores, demonstrations and sampling. To handle such challenges, we need to be creative and flexible. Jakob is absolutely the right person to lead our organization in this.”
Most recently Jakob acted as Nordic Field Sales Manager at Sony Nordic and has previously worked as Area Retail Manager and been responsible for Sony’s Nordic training program. Jakob has broad experience within recruitment, staffing and retail.
“I’m equally humbled and excited to take on the role as Head of Activation here at Retail United. We have a fantastic workplace on which we constantly show commitment and extremely hard work. Retail United stands for something real and unique. It’s truly something special.” says Jakob.
Through the business area Activation, Retail United ensures that the clients are successful at the point of sales by transforming objectives and strategies into concrete actions. The core is a large organization of retail sales experts supported by an experienced management team. For those of our clients that operates beyond the nordic borders (i.e. Sony and Nespresso) we work with local presence and high knowledge of the local market.
“I’m thrilled to announce that Jakob Antti have accepted the role as Head of Activation” says Andreas Broman, CEO Retail United. “The pandemic turned our industry upside down and looking forward we see more temporary assignments and stores on top of our ongoing sales assignments. We have significantly more clients today that deal with events, pop-up stores, demonstrations and sampling. To handle such challenges, we need to be creative and flexible. Jakob is absolutely the right person to lead our organization in this.”
