Omnichannel Scorecard
Omnichannel Scorecard
”Omnichannel” has truly become a buzzword and today one can hear it echoing through discussions concerning the challenges retail brands face, among others. The customer of today rarely thinks in terms of different and separate channels but rather seek the experience with the highest convenience and the best fit based on his or her needs. These higher demands for the best customer experience create even a higher pressure on retailers.
Earlier research has shown that the omnichannel customer shop for 53 % more than the single-channel customer, and that the order value increase with 64 % when the customer finalizes the purchase online after visiting the physical store. It is clear that a future fit business is a business that actively works with an omnichannel strategy and creates a seamless customer experience with seamless platforms, as well as seamless operations.
Retailers are in need of guidance and assistance in their omnichannel experience. We have evaluated Sweden’s largest retailers and most of these businesses have a hard time adopting an omnichannel strategy. Therefor we have developed a scorecard with 150 questions that serves as a benchmark when evaluating an omnichannel experience. When using the scorecard, it is clear where businesses succeed, and fail, and based on your score we will help you with what you need to do in order to create your omnichannel experience. Share
Earlier research has shown that the omnichannel customer shop for 53 % more than the single-channel customer, and that the order value increase with 64 % when the customer finalizes the purchase online after visiting the physical store. It is clear that a future fit business is a business that actively works with an omnichannel strategy and creates a seamless customer experience with seamless platforms, as well as seamless operations.
Retailers are in need of guidance and assistance in their omnichannel experience. We have evaluated Sweden’s largest retailers and most of these businesses have a hard time adopting an omnichannel strategy. Therefor we have developed a scorecard with 150 questions that serves as a benchmark when evaluating an omnichannel experience. When using the scorecard, it is clear where businesses succeed, and fail, and based on your score we will help you with what you need to do in order to create your omnichannel experience. Share