How does the Convenience Stores Business work?
The convenience stores business has a continuous strong growth in sales during the last three years. Its channel is unique, with most of the population of Sweden as its costumers and a target group of spontaneous buyers. At Retail United we find the convenience stores business field interesting enough to invite three experts to a panel discussion.
Below we have gathered the juiciest parts of the discussion which Magnus Carlsson (CEO, Reitan Convenience), Fredrik Lange (Scientist, Handelshögskolan in Stockholm) and Hilda Björkman (Category Planning Lead, Marabou) took part of.