Behind every well tasting pasta sauce, stew or gratin lies high quality products – products that complement each other and fit together nicely. A really tasty Italian dish is like a relationship between products – a relationship were tomatoes form the ground from which amazing things can grow.
With this campaign, we wanted to lift Zetas high quality products and the fact that they are carefully suited to different kinds dishes. We achieved this by designing a concept for the store which easily mediated this to the customer in the shelf, and named the concept ”Tomatoes to love”.
