Few brands are as well-known or well-loved by the Swedish people. So when Atria asked us to come up with the concept for Sibylla’s 90th anniversary celebration in 2022, we built the theme around “A Swedish love story”, a nostalgic look back at how hot dog vendors, hot dog kiosks and above all hot dogs and fast food in various forms have been part of the street scene and life of Swedes since 1932. We developed the anniversary symbol that would adorn everything from products to store campaigns, as well as a series of activities in and around the store to celebrate 90 years of love of (fast)food.
