Risenta – Tjejmilen

Boosting the Runners at Tjejmilen

Risenta, one of Sweden’s biggest brands in naturally healthy food, sponsored Tjejmilen, Sweden’s largest sports event for women. Retail United were on site helping Risenta with communication, staffing, demo and sampling. In total, 4000 Risenta breakfasts and 3000 Risenta sesame crackers were sampled by the runners, giving them all the energy they needed for the race.