In connection with campaigns and launches of PlayStations exclusive games, we strengthen the store personnel with sales promoters in store. Our promoters ensure that the customers get the right information about PlayStation, the games and gadgets, in the sales encounter. We also work with making sure that we maximise the service level and the purchasing experience.
At selected resellers we have contributed to increased sales and boosting PlayStation as the market leading brand in the game console market. A central part in our mission is to develop and strengthen the relations between PlayStation and their resellers.