Lönneberga – Relaunch

Relaunch of the Lönneberga Brand

Food service company Atria turned to Retail United for the relaunch and expansion of the Lönneberga brand, since it was now about to enter the new categories chicken and sausage.

We developed a retail concept, with a strategy and methodology on how to execute Lönnebergas new position in grocery trade.
This was converted to a launch campaign with in-store guidance, POS-material, competitions, cross promo etc.
Lönneberga was relaunched according to schedule and Retail United was praised for the conceptual work as well as the creative development of the launch campaign.