To further understand the effects of the actions taken in-store, one of our clients asked for a solution to measure return of investment per market, per store, per product and per channel.
In order to do this, to measure the effects, we provide the client with a data analyst. Since the start of the collaboration every decision taken has been made with confidence, strengthened by previous results and numbers. We compile all statistics from the stores on a weekly, monthly, quarterly and yearly basis. Our data analyst gather all data and combine them in a dashboard. Through the usage of this data, different ROI-cases and forecasts has been created and improved, resulting in an invaluable asset for the decision making process.
Since we started with the analyses, the sales has been improved and the client has extended the number of sales persons with a financial positive result. The market share and sales has also increased.