Beckers – New Product Launch

New Product Launch

Beckers have a vision to create products that have minimal impact on our health and environment, and the launch of Beckers Mood Care Wall is a great example of that.

It’s a paint made of partially renewable and bio-based binder, marked with both the Nordic Swan Ecolabel and Symbol of the Asthma and Allergy Association.

Retail United assists Beckers with communication strategy, trade & action marketing campaigns and sales concepts. For this product launch, we helped Beckers with an extensive instore campaign to drive both sales and awareness.