Alcro – Superpremium Product Launch

Superpremium Product Launch

Retail United assists Alcro with communication strategy, trade & action marketing campaigns and sales concepts.

This time, we helped Alcro to relaunch “Alcro Designers” (ad.), a superpremium product family for those with the highest demands on the products they use to paint their homes.

The instore campaign consisted of inspirational POS material to enhance the premiumness and drive sales as well as awareness for the new product line.