For this autumn’s in-store campaign for Alcro, we continue to build on the story of Alcro’s ad family. The newest family member – ad.seren – is not only a premium indoor wall colour of the utmost quality with extra high coverage. It contains an innovative technology and formulation that cleans the indoor air in the room where it is used. This autumn’s news also features a design collaboration with young Swedish artist Emilia Ilke who has designed a limited edition of the ad.seren can with a unique pattern for the label and lid. The campaign is available at ProCenters and retailers now.