Alcro – A1

Sustainable Paint Launch

Since 1906, Alcro have led the development for a more sustainable paint industry and were one of the pioneers in water-based and eco-labeled products.

As part of an overall sustainability strategy, Alcro launched A1 – an indoor wall paint with partially bio-based organic ingredients. The launch was a first step in taking the position of the most ecologically sustainable paint brand.

Retail United were assigned to enhance the perception of Alcro as a sustainable paint brand with the launch of A1 as the main product. The work consisted of a trade campaign, preparing the sales force and an instore campaign including POS material.